We built it because nothing else was
One of us watched. One of us lived it. NOORA is the device we built because nothing else was designed for this specific problem.
The light therapy science was already there. It had been quietly used in dermatology offices for two decades. Effective, well-studied, expensive.
The masks that made it home were a different story. Designed for the woman in her twenties with a clean canvas. Generic protocols that ignored the cycle. Wavelengths picked for marketing, not for the skin types they would actually touch.
The woman this was supposed to help, the one in her thirties whose skin was reacting to her hormones every month, was not in the room when those products were designed.
What we built instead
One device. 336 LEDs. Three wavelengths chosen for skin tone safety and depth of penetration: 460nm blue for surface, 620nm red for inflammation, 850nm near-infrared for the deep tissue where hormonal flares actually live.
Four cycle modes on the controller, one for each phase. A 28-day protocol that follows the rhythm of hormonal skin instead of fighting it. No app. No subscription. No training required.
Prototyped on the face of the woman this was built for.
The two of us
Nik. Founder. Spent three years researching LED light therapy before building NOORA. Obsessed with the gap between what the clinical literature showed and what was available to women at home.
Sara. Co-founder. Uses NOORA daily. Navigated post-pill hormonal acne for two years before the protocol worked. The product was built around her experience and her skin.
The name
In Persian, noora means light. We chose it deliberately. The device works through light. The brand promises light. And there is something about putting light back on a face that has felt dim for years that we wanted the name to honor.
Who we are not
We are a small team. Two of us. We are not Big Beauty. We are not a celebrity-fronted supplement brand. We are not interested in selling you a routine that requires twelve products and a subscription. We made one device, the right way, for one woman, the one we kept hearing from.
If that woman is you, welcome.
Reserve at $349Founders' Edition · Use WELCOME50 · Save $50
THE PEOPLE BEHIND NOORA
Built by people who felt the gap
One of us watched, one of us lived it. NOORA is the device we built because nothing else was designed for this specific problem.
Nik
Founder
Spent three years researching LED light therapy before building NOORA. Obsessed with the gap between what the clinical literature showed and what was available to women at home.
Sara
Co-Founder
Uses NOORA daily. Navigated post-pill hormonal acne for two years before the protocol worked. The product was built around her experience and her skin.